Hello!

Hello!

I'M ROBBIE PICARD

Energy advocate, Marketer & public speaker

From humble beginnings in Saskatchewan to international renown as one of the world’s most vocal pro-oil sands activists, Robbie Picard has never backed away from a fight.

Building a Movement

Whether as a key element of the “I (heart) Oil Sands” movement or “Oil Sands Strong”, the brand he independently created, Robbie has found his passion in not just defending but promoting the Alberta oil sands industry. Fearless when confronting misinformation, Robbie has boldly challenged oil sands detractors from Neil Young to Jane Fonda. The video of Robbie confronting Fonda has been viewed around the world and set the stage for dialogue on the role celebrities should – or should not – play when industry and environment meet.

Grassroots Advocacy
Public Speaking
Filming, Videography & photography
Social Media

in the field

Robbie has been invited to speak across Canada as he continues his oil sands advocacy; he is a trusted advisor to many in the industry and acts as a connector between the oil sands and a world that remains reliant on oil production. 

Robbie Picard, the founder of the Oilsands Strong Facebook group, introducing Alberta Premier Jason Kenney

Robbie Picard has helped about 15 documentary filmmakers over the last five years, setting up interviews and helicopter rides over the boreal forest.

Jann Arden apologized for a tweet after Oil Sands Strong made a meme of her tweet and called for followers to boycott the concert

Picard said he refused to be "starstruck" by the actress during the chance encounter. He's sick of celebrities touring the oilsands with environmental groups, only to disparage the industry after a few hours on the ground.

Robbie Picard, founder of Oilsands Strong – who also lost his home in the fires – said the visit was insensitive to residents in the area, and described the timing as “horrible”.

Trudeau's oil industry fix does nothing for long-term: Robbie Picard of Oilsands Strong

Picard said that a second term for Prime Minister Justin Trudeau would cause “anxiety, depression and despair” in the city. “I’m terrified for our future,” he said.

Canadian provinces clash, putting pipeline expansion in jeopardy

One of Canada’s best-known oil sands activists, Picard promotes the region through media and events.

In the media

His ardent and articulate defense of the industry has resulted in national media attention ranging from The Rebel to CBC.

Building a Movement

Whether as a key element of the “I (heart) Oil Sands” movement or “Oil Sands Strong”, the brand he independently created, Robbie has found his passion in not just defending but promoting the Alberta oil sands industry. Fearless when confronting misinformation, Robbie has boldly challenged oil sands detractors from Neil Young to Jane Fonda. The video of Robbie confronting Fonda has been viewed around the world and set the stage for dialogue on the role celebrities should – or should not – play when industry and environment meet.

Grassroots Advocacy
Public Speaking
Filming, Videography & Photography
Social Media

in the field

Robbie has been invited to speak across Canada as he continues his oil sands advocacy; he is a trusted advisor to many in the industry and acts as a connector between the oil sands and a world that remains reliant on oil production. 

Robbie Picard, the founder of the Oilsands Strong Facebook group, introducing Alberta Premier Jason Kenney

Robbie Picard, has helped about 15 documentary filmmakers over the last five years, setting up interviews and helicopter rides over the boreal forest.

Jann Arden apologized for a tweet after Oil Sands Strong made a meme of her tweet and called for followers to boycott the concert

Picard said he refused to be "starstruck" by the actress during the chance encounter. He's sick of celebrities touring the oilsands with environmental groups, only to disparage the industry after a few hours on the ground.

Robbie Picard, founder of Oilsands Strong – who also lost his home in the fires – said the visit was insensitive to residents in the area, and described the timing as “horrible”.

Trudeau's oil industry fix does nothing for long-term: Robbie Picard of Oilsands Strong

Picard said that a second term for Prime Minister Justin Trudeau would cause “anxiety, depression and despair” in the city. “I’m terrified for our future,” he said.

Canadian Provinces Clash, Putting Pipeline Expansion in Jeopardy

One of Canada’s best-known oil sands activists, Picard promotes the region through media and events.

In the media

His ardent and articulate defense of the industry has resulted in national media attention ranging from The Rebel to CBC.

Robbie Picard Media

A natural talent in the art and science of building a brand and marketing his mission, Robbie is also an event organizer and small business entrepreneur, including his current initiative
with Robbie Picard Media.
SOCIAL MEDIA

Using industry best practices RPM brings top quality social media management for the purposes of building your organization's reach and maximizing your potential.

VIDEO PRODUCTION

We provide full service, hands-on video production with the capacity for same day turnaround.

GRAPHIC DESIGN

We have a vast experience with all kinds of graphic designs from magazines and reports to graphics for various social media platforms.

WEB DEVELOPMENT AND HOSTING

The digital world is changing fast, and your business depends on the assets you own and control. Work with us to design, deploy and maintain your top quality website.

CORPORATE COMMUNICATIONS

RPM has serviced business executive from a range of sectors. We service clients with the explicit goal of elevating their business in a coast effective manner.

PHOTOGRAPHY

RPM provides photography services from corporate to group functions, landscapes , and everything in between. Our full-time editor works to meet any and all client needs.

Robbie Picard Media

A natural talent in the art and science of building a brand and marketing his mission, Robbie is also an event organizer and small business entrepreneur, including his current initiative with Robbie Picard Media.

Robbie Picard Media

A natural talent in the art and science of building a brand and marketing his mission, Robbie is also an event organizer and small business entrepreneur, including his current initiative with Robbie Picard Media.

GRAPHIC DESIGN

We have a vast experience with all kinds of graphic designs from magazines and reports to graphics for various social media platforms.

VIDEO PRODUCTION

We provide full service, hands-on video production with the capacity for same day turnaround.

SOCIAL MEDIA

Using industry best practices RPM brings top quality social media management for the purposes of building your organization's reach and maximizing your potential.

CORPORATE COMMUNICATIONS

RPM has serviced business executive from a range of sectors. We service clients with the explicit goal of elevating their business in a coast effective manner.

PHOTOGRAPHY

RPM provides photography services from corporate to group functions, landscapes , and everything in between. Our full-time editor works to meet any and all client needs.

WEB DEVELOPMENT AND HOSTING

The digital world is changing fast, and your business depends on the assets you own and control. Work with us to design, deploy and maintain your top quality website.

Visit Fort McMurray

Through Robbie Picard Media, Robbie has expanded his oil sands advocacy to encompass grassroots promotion of Fort McMurray and the Wood Buffalo region, including the “Visit Fort McMurray” video series which has attracted over one million views.
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